The Harvard Business School Healthcare Alumni Conference
The audience for this annual event is very high-level healthcare executives. The agenda is tightly packed to cover a broad range of critical material within a narrow time frame. Attendees hang on to their programs throughout the event for navigation, use them for note-taking, and take them home for reference.
The spiral binding allows the program to lay flat for easy reference.
A pocket on the inside back cover creates a a collection point for papers and business cards.
The event manager makes very good use of program graphics to pull together projected speaker graphics adn signage for the event space.