Building a flexible brand system for a rapidly growing business
Technology for Publishing provides integrated solutions that help publishers transform their content creation strategies, processes, and systems from traditional, resource heavy, paper-based models to fluid content flows and new platforms.
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I created the logo and type treatment and developed the new tagline, “Understand. Simplify. Transform”, to capture the process and outcome of Technology for Publishing's unique work.
A defined color palette and updated typography provides consistency across products, e-mail newsletters and promotional materials.
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For client case studies, templates are designed for easy on-screen or tablet reading.
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Holiday cards carry the brand elements with a playful twist.
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Images for the Technology for Publishing's home page promote new products with strong color and headlines.
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Versatile ad units are designed to stand out on TFP's website, blogs and newsletters.
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Handbooks and training materials for client training programs feature clean layouts and crisp elements keep the complex content easy to absorb.
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